Freelance PPC Specialist Punalur
PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is clicked by a user. It is a way to buy visits to a website rather than earning those visits organically. This model is commonly used in search engine advertising, where businesses bid on keywords relevant to their products or services. When a user searches for a term that matches the advertiser’s keyword, their ad may appear in the sponsored section of the search results. The advertiser is charged only when the user clicks on their ad and is directed to their website. In the business world, PPC offers several significant advantages. Firstly, it provides a highly targeted and measurable way to reach potential customers. Advertisers can choose specific keywords, demographics, locations, and even the time of day their ads are displayed. This level of granularity allows businesses to reach their ideal audience with precision, ensuring that their marketing efforts are directed towards those most likely to convert into customers. Additionally, PPC offers detailed performance metrics, allowing businesses to track the effectiveness of their campaigns in real-time.
Google Display ads
Google Display Ads are visual advertisements that appear on websites within Google’s Display Network, reaching audiences across millions of sites and apps. They can include text, images, videos, or rich media and are targeted based on user interests and demographics.
Google Search ads
Google Search Ads are advertisements that appear at the top or bottom of search engine results pages when users search for specific keywords. Advertisers bid on keywords relevant to their products or services, and their ads are displayed to users who are actively searching for those terms.
Social Media ads
Social media ads in PPC refer to paid advertising campaigns conducted on social media platforms to target specific audiences and promote products or services. These ads are designed to increase brand awareness, drive traffic, and generate leads or sales for businesses.
Local Service ads
Local Service Ads in PPC are a type of advertising specifically designed to promote local businesses, such as plumbers, electricians, or cleaners. They appear at the top of Google search results, showcasing relevant businesses in the user’s area.